How to Improve the Curb Appeal of Your Iowa Business

With all the businesses on the street, what makes people drive up to yours? Have you given thought to how curb appeal turns curious somebody’s into real-life customers? If not, it’s high time you did.

As your business enters the next phase of its life, an honest evaluation of its curb appeal will help keep it a safe and inviting environment. 

This is where the experts at Speck USA are ready to serve. For more than 50 years, we’ve helped businesses all over Iowa elevate the look and function of their exterior through premium concrete services

Why Curb Appeal Matters for Your Business

If your business transactions occur indoors, why should you pay as much attention to the outdoors? Because the outdoor space of your business is part of your legal and marketing profile.

If someone trips and falls in your parking lot, questions will be asked about its condition. Were there potholes everywhere or was the pavement even and smooth?

Furthermore, the outward appearance of your business establishment sends a message about your level of professionalism. A thriving, organized business looks welcoming and well kept. An amateur business looks untidy and neglected.

Therefore, if you want to show the world that you’re serious about your business, invest in the elements that people interact with before they walk through the door. Below, we’ve listed three amenities that can upgrade your business’s look and function.

Parking Lot

The first in-person impression your customers get of your business comes from your parking lot. If the wheels of their cars jostle while driving across your parking lot, they’re more likely to think that the rest of the experience with your business may be just as bumpy. But if their journey is smooth and easy to navigate, they’ll carry that same expectation through your door.

That’s why you want to keep high-quality concrete and asphalt paving, like the kind provided by Speck USA, front of mind at all times. This is especially important during the wintertime when snow and ice threaten to break the surface into dangerous cracks and potholes.

Speaking of winter, snow removal service is non-negotiable. No one wants to drive across a tundra to take care of business. That’s why Speck USA offers snow removal for commercial parking lots throughout the Des Moines area.

Our services extend to the warmer months as well. Everything from cleanup to patching and striping is in our repertoire. In the end, you’re left with a parking lot that looks great and reduces your liability.

Walkways and Stairs

So your customers have parked in your new, impressive lot. What flashes next on their radar? Walkways and stairs.

It would be pretty anticlimactic for your parking lot to look brand spanking new while your sidewalks and stairs look haunted. Give them some concrete TLC as well. Customers will reward you with the same high opinion they formed in your parking lot.

If you really want to impress your customers, consider incorporating stamped concrete into your walkways and stairs. In this case, wet concrete is stamped to resemble more elegant materials like natural stone, tile, and even wood.

Custom Firepit

What if your business is a restaurant, apartment complex, or other establishment that relies heavily on ambiance? Our advice: give a custom fire pit some serious thought.

Few things lend more pizzazz to a building’s patio area than a well-crafted, decorative flame. That’s one of the reasons the incredible team members at Speck USA enjoy building them so much. Whether you’re trying to create the perfect al fresco environment or a comforting retreat for the twilight hours, a concrete fire pit goes a long way.

Concrete and Parking Lot Services in Iowa

How much will your business benefit from custom concrete and parking lot services? Contact us at Speck USA today, and we’ll schedule a free in-person consultation with you to discuss the options that can make a huge difference for your business.

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